Introduction
to
SEO
(Search
Engine
Optimization)
The
SEO
is
emerging
out
to
be
a
booming
sector
in
the
corporate
market.
The
demand
of
Internet
usage
has
been
increasing
day-by-day.
Now
a
days,
Internet
is
becoming
a
very
crucial
part
of
life
and
almost
every
individual
either
belonging
to
technical
or
non-technical
field
is
fully
depended
on
it.
In
this
modernization
and
fast
developing
technology,
Internet
is
providing
a
vast
amount
of
services
according
to
the
needs
and
requirements.
Internet
is
becoming
a
major
part
in
all
fields
either
business,
education
or
any
other
and
on-line
services
are
provided.
Every
organization
has
designed
its
websites
and
all
the
information
can
be
picked
up
from
the
website
with
the
help
of
Internet.
In
the
promotion
and
maintaining
the
ranking
of
a
website
over
the
major
search
engines,
SEO
plays
a
very
important
role. SEO is an on-line activity which is impossible without the access to an Internet connectivity and is performed to optimize the websites.
Major
Definitions
of
SEO
- SEO is an on-line presence in order to maximize relevant page traffic over the Internet.
- SEO is performed to increase the traffic and ranking of a website on various search engines (especially, Google).
- SEO is used to optimize the websites while taking into consideration the various algorithms of Google like PANDA and PENGUIN.
- SEO is an activity which is very much essential for maintaining the top position of keywords of a website for quite a longer span of time.
Classification
of
SEO
- White Hat SEO
- Black Hat SEO
- Blue Hat SEO
Techniques
of
SEO
- On-page SEO
- Off-page SEO
Steps of On-page SEO
- Analysis
- Page Title
- Meta Description
- Headers
- Alt Tags
- Links
- Keywords
- Images
- Page Content
Steps of Off-page SEO
- Search Engine Submission
- Directories Submission (DS)
- Social Book Marking (SBM)
- Blogs Commenting
- Blogs Posting
- Classifieds
- Press Release
- Article
- Article Syndication
