Some Important SEO Metrics

Some Important SEO Metrics

PR (Page Rank)

• It ranges from 0 to 10 integer numbers.
• It describes the popularity of a web page.
• It takes into account the total links to a page irrespective of their quality.
• It is calculated for different web pages not for the whole website.
• It is calculated by Google.

mR (MozRank)

• It ranges from 0 to 10 two decimal numbers.
• It takes into account the number of links to a page's link profile.
• It is calculated by SEOmoz.

mT (MozTrust)

• It ranges from 0 to 10 two decimal numbers.
• It is calculated by SEOmoz.

Domain level mozRank/Domain level mozTrust (DmR/DmT)

• It ranges from 0 to 10 two decimal numbers.
• It is calculated for entire domain by SEOmoz.

PA (Page Authority)

• It ranges fro 0 to 100 integer numbers.
• It is relevant for optimization purposes.
• It is calculated by SEOmoz.

DA (Domain Authority)

• It ranges from 0 to 100 integer numbers.
• It is calculated for entire domain.
• It focuses on Competitive Analysis and Partner Selection.
• It is calculated by SEOmoz.

AR (Alexa Rank)

• It describes the global ranking of a website.
• It is calculated by Alexa. 

Concept of RoR (Ruby on Rails)

Concept of RoR (Ruby on Rails)

The concept of Ruby on Rails was originally developed by David Heinemeier Hansson in July 2004. Ruby is a programming language whereas Ruby on Rails also known as Rails is an open source web application framework.

Basic Uses

• It allows creating of pages as well as applications in order to collect useful information from the server.
• To query or communicate the database.

Building Concepts

Ruby on Rails is based on Software Engineering Patterns as listed below:-

• ARP (Active Record Pattern)
• CoC (Convention over Configuration)
• DRY (Don't Repeat Yourself)
• MVC (Model View Controller)

Concept of Robots.txt

Concept of Robots.txt

The Robots.txt is a simple file containing text matter and is always placed/applied at the root directory only. The main function of Robots.txt is to tell various Search Engines as well as other Robots that which pages are to visit & index and which are to leave.

Example

www.example.com/robots.txt

Classification of Robots.txt

Robots.txt is classified into 3 major parts as listed below:-

1. Websites or Directories (Robots.txt)
2. Single Page (Robots Metatag)
3. Single Link or URL (Nofollow Attribute)

Syntax

User-agent: *

Disallow: /

<meta name="robots" content="noindex,nofollow">
or

<meta name="robots" content="none">

<a href=http://www.example.com/ rel="nofollow">Example</a>

Note

For more concepts about Robots.txt, visit http://www.mcanerin.com/.

Concept of Dublin Core

Concept of Dublin Core

“The Dublin Core Metadata Element Set is a collection of 15 properties which are basically used in resource description. Dublin Core is maintained by DCMI (Dublin Core Metadata Initiative) and is based on DCAM (DCMI Abstract Model)”.

Reason for Name

Dublin

An invitational workshop was held at Dublin (Ohio) in 1995.

Core

The elements involved are very crucial, broad and generic that can be used for describing a wide range of resources.

Elements of Dublin Core

1. Contributor
2. Coverage
3. Creator
4. Date
5. Description
6. Format
7. Identifier
8. Language
9. Publisher
10. Relation
11. Rights
12. Source
13. Subject
14. Title
15. Type

Concept of Canonicalization

Concept of Canonicalization

Canonicalization is an important concept related to a website from SEO (Search Engine Optimization) perspective. It is governed by two major factors:-

1. Canonical Issue
2. Canonical Tag

Canonical Issue

Canonical Issue is a situation wherein any website gives different results with WWW and without WWW.

Example

www.example.com/

example.com/

Canonical Tag

The syntax of Canonical Tag is described below:-

<link rel=”canonical” href=”http://www.example.com/” />

Some Basic Steps of On-page SEO

Steps of On-page SEO

1. Website Analysis

• Domain Tools & Server Status
• Cache
• Canonical Issue
• Broken Link (Dead Link)
• Back Link Checker
• W3C Validator
• Page Rank (PR)/Alexa Rank (AR)
• Alt (Alternate) Tag Checker
• H1 Tag Checker

2. Keyword Research

• Primary Keyword
• Secondary Keyword
• Branded Keyword
• Non-Branded Keyword
• Seasonal Keyword

Google AdWords > Login > Tools & Analysis > Keyword Planner > Search for Keyword & Ideas

3. Sitemaps

• XML (Search Engine Friendly)
• HTML (User Friendly)
• ROR (Ruby On Rails)
• Text

4. Robots.Txt

User-agent: *

Disallow: /

5. FTP (File Transfer Protocol)

• Ace FTP
• Crop FTP
• FileZilla
• FTP Commander
• FTP Explorer
• SmartFTP
• FireFTP

Mozilla Firefox > Tools > Web Developer > FireFTP > Create an account > Connect > public_html

Google Zebra Update/Algorithm

GOOGLE ZEBRA UPDATE/ALGORITHM

Google, as we know, is a web or full text search engine. It performs its working on some specific designed algorithms. An algorithm is a step by step procedure of performing or solving any given task(s).

Some main algorithms of Google are listed below:-

1. PANDA Algorithm
2. PENGUIN Algorithm
3. Matt Cutt's Spamming Algorithm

A recent update that is Google Zebra Algorithm has been announced/launched by
Google.

Main emphasis of Zebra Algorithm is listed below:-

1. This algorithm is basically for SMO(Social Media Optimization) and is going to affect everyone, especially, on-line merchants. On the basis of its functionality, this algorithm is also known as “Merchant Quality Update.”
2. Takes into consideration both White as well as Black Hat SEO.

Concept of Damping Factor in Seo

Concept of Damping Factor in SEO

The concept of Damping Factor or PR(Page Rank) was originally introduced by Larry Page and Sergey Brin in 1996, hence, it is named after its developer, Larry Page. Page Rank is an algorithm designed for link analysis and is used by Google, a web and full text search engine.

According to this algorithm, a numerical value is assigned to each element of hyper-linked set of documents. The range of numerical value starts from 0 to 10. The value 0 indicates the lowest PR whereas the value 10 indicates the highest PR. The numerical value assigned to any given element E is referred to as Page Rank of E and is denoted as PR(E).

Note:- The value of incoming links is referred to as Google Juice or Link Juice or Page Rank Juice.

Formulas of Damping Factor

1. Simple Algorithm

where, L = Outbound Links.

2. Damping Factor

where, d=Damping Factor whose value will be set around 0.85.

Algorithms of Google

Algorithms of Google

Google is a search engine( we can say full text search engine) which works on the basis of several specific algorithms. An algorithm is a step-by-step procedure to solve any given query or problem(s).

There are several algorithms of Google but the mainly focused ones are as follows:-

• PANDA
• PENGUIN

Each algorithm has its own task to perform focusing on spamming, duplicacy and many other functions.

Role of PANDA

The main role of PANDA is to differentiate between low PR(Page Rank) or thin sites and high PR or thick sites. It brings up the thick sites to the top and push the thin sites to bottom of the ranking list.

PANDA is also known as Ranking Algorithm.

Role of PENGUIN

It is also another most important algorithm of Google which mainly focuses on:-

• Keyword Stuffing
• Cloaking
• Duplicate Content
• Spamming

SEO Tools & Content Writing

Tools involved in SEO

For increasing the quality and effectiveness, use of tools must be involved. Some of the tools are listed below:-

• Google Webmaster Tool
• Google AdWords
• Google Analytics
• Google AdSense
• SEOmoz
• Ontolo
• BuzzStream
• Majestic SEO
• Page Rank Checker
• KeywordSpy
• Website Auditor

What is Content Writing?

Content Writing is an art in SEO wherein a content writer writes contents for clients which results in the optimization of websites on various search engines.

The content may be articles, blogs, on-line text, web page dialogue and so on. A good content writing helps in fulfilling the dream of every business to show on the first page of Google or other search engines.

Tips involved in Content Writing

Content play a very crucial role in respect of SEO. A unique content is the backbone in optimizing or increasing the ranking of a website. There are various tips involved while writing a content for a website such as:-

• Uniqueness
• Focusing Keywords
• Concentrate on Quality
• Explain in detail
• Use proper synonyms
• Use lists instead of paragraphs
• Proper headings and sub-headings
• Content must be relevant
• Summary must be include at last
• Use links

A brief introduction to SEO

Introduction to SEO (Search Engine Optimization)

The SEO is emerging out to be a booming sector in the corporate market. The demand of Internet usage has been increasing day-by-day. Now a days, Internet is becoming a very crucial part of life and almost every individual either belonging to technical or non-technical field is fully depended on it. In this modernization and fast developing technology, Internet is providing a vast amount of services according to the needs and requirements. Internet is becoming a major part in all fields either business, education or any other and on-line services are provided. Every organization has designed its websites and all the information can be picked up from the website with the help of Internet.

In the promotion and maintaining the ranking of a website over the major search engines, SEO plays a very important role. SEO is an on-line activity which is impossible without the access to an Internet connectivity and is performed to optimize the websites.

Major Definitions of SEO

• SEO is an on-line presence in order to maximize relevant page traffic over the Internet.
• SEO is performed to increase the traffic and ranking of a website on various search engines (especially, Google).
• SEO is used to optimize the websites while taking into consideration the various algorithms of Google like PANDA and PENGUIN.
• SEO is an activity which is very much essential for maintaining the top position of keywords of a website for quite a longer span of time.

Classification of SEO

• White Hat SEO
• Black Hat SEO
• Blue Hat SEO

Techniques of SEO

• On-page SEO
• Off-page SEO

Steps of On-page SEO

• Analysis
• Page Title
• Meta Description
• Headers 
• Alt Tags
• Links
• Keywords
• Images 
• Page Content

Steps of Off-page SEO

• Search Engine Submission
• Directories Submission (DS)
• Social Book Marking (SBM)
• Blogs Commenting
• Blogs Posting
• Classifieds
• Press Release 
• Article
• Article Syndication