Tuesday, 16 July 2013

Algorithms of Google


Algorithms of Google

Google is a search engine( we can say full text search engine) which works on the basis of several specific algorithms. An algorithm is a step-by-step procedure to solve any given query or problem(s).
There are several algorithms of Google but the mainly focused ones are as follows:-

  • PANDA
  • PENGUIN

Each algorithm has its own task to perform focusing on spamming, duplicacy and many other functions.

Role of PANDA

The main role of PANDA is to differentiate between low PR(Page Rank) or thin sites and high PR or thick sites. It brings up the thick sites to the top and push the thin sites to bottom of the ranking list.
PANDA is also known as Ranking Algorithm.

Role of PENGUIN

It is also another most important algorithm of Google which mainly focuses on:-

  • Keyword Stuffing
  • Cloaking
  • Duplicate Content
  • Spamming


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