Concept of Damping Factor in Seo

Concept of Damping Factor in SEO

The concept of Damping Factor or PR(Page Rank) was originally introduced by Larry Page and Sergey Brin in 1996, hence, it is named after its developer, Larry Page. Page Rank is an algorithm designed for link analysis and is used by Google, a web and full text search engine.

According to this algorithm, a numerical value is assigned to each element of hyper-linked set of documents. The range of numerical value starts from 0 to 10. The value 0 indicates the lowest PR whereas the value 10 indicates the highest PR. The numerical value assigned to any given element E is referred to as Page Rank of E and is denoted as PR(E).

Note:- The value of incoming links is referred to as Google Juice or Link Juice or Page Rank Juice.

Formulas of Damping Factor

1. Simple Algorithm

where, L = Outbound Links.

2. Damping Factor

where, d=Damping Factor whose value will be set around 0.85.

Algorithms of Google

Algorithms of Google

Google is a search engine( we can say full text search engine) which works on the basis of several specific algorithms. An algorithm is a step-by-step procedure to solve any given query or problem(s).

There are several algorithms of Google but the mainly focused ones are as follows:-

• PANDA
• PENGUIN

Each algorithm has its own task to perform focusing on spamming, duplicacy and many other functions.

Role of PANDA

The main role of PANDA is to differentiate between low PR(Page Rank) or thin sites and high PR or thick sites. It brings up the thick sites to the top and push the thin sites to bottom of the ranking list.

PANDA is also known as Ranking Algorithm.

Role of PENGUIN

It is also another most important algorithm of Google which mainly focuses on:-

• Keyword Stuffing
• Cloaking
• Duplicate Content
• Spamming

SEO Tools & Content Writing

Tools involved in SEO

For increasing the quality and effectiveness, use of tools must be involved. Some of the tools are listed below:-

• Google Webmaster Tool
• Google AdWords
• Google Analytics
• Google AdSense
• SEOmoz
• Ontolo
• BuzzStream
• Majestic SEO
• Page Rank Checker
• KeywordSpy
• Website Auditor

What is Content Writing?

Content Writing is an art in SEO wherein a content writer writes contents for clients which results in the optimization of websites on various search engines.

The content may be articles, blogs, on-line text, web page dialogue and so on. A good content writing helps in fulfilling the dream of every business to show on the first page of Google or other search engines.

Tips involved in Content Writing

Content play a very crucial role in respect of SEO. A unique content is the backbone in optimizing or increasing the ranking of a website. There are various tips involved while writing a content for a website such as:-

• Uniqueness
• Focusing Keywords
• Concentrate on Quality
• Explain in detail
• Use proper synonyms
• Use lists instead of paragraphs
• Proper headings and sub-headings
• Content must be relevant
• Summary must be include at last
• Use links